The Plastic Aubergine 塑料茄子

Will Anna manage to pitch her idea successfully to Paul?

Audio: The Plastic Aubergine 塑料茄子

An English at Work programme about pitching an idea quickly.

Episode 45: Language for making an 'elevator pitch' 「電梯游說」時用到的語言

At Tip Top Trading, the company's computer system has been fixed and Anna seems to have found a new friend in the IT support man. But her main concern now is pitching her new idea for a plastic aubergine, to Paul the boss.

Anna 認為她的新產品能夠為公司增加多少利潤？

答案在文字稿的最後一頁。

Glossary 詞匯

This week's programme focuses on the language that you might use when you have limited time to pitch a new idea, perhaps in a lift or elevator.

Phrases from the programme:

We've come up with an exciting new product. 我們想出了一款全新的產品。

This fantastic product will be a great addition to table decorations in the café and restaurant market. 這款新品將為咖啡廳和餐廳市場的餐桌擺式增色不少。

We can increase efficiency but maintain quality.我們將提高效率，而且絕對保證質量。

By my calculations, we can increase profits by 20%. 根據我的預算，我們的利潤可以增加20%。

I'm confident this new product will be a huge success. 我堅信這款新產品能獲得巨大的成功。